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Canon is always looking for new and exciting opportunities to promote our brand through sponsorship opportunities.
Canon receives many great suggestions of ways we can get involved in the community and in the world of sport, entertainment, the arts and cultural activities.
To ensure we recognise the value of the opportunity you're proposing, we'd ask you to include with your idea all the information we need to make an informed decision about the value it offers to Canon, and most importantly to our customers.
As a starting point, here's some information that will assist in determining whether your opportunity might be right for Canon.
Purpose of Canon Sponsorships
Opportunities for Canon Sponsorship
Inclusions in Sponsorship offerings
Exclusions
How to Submit your proposal
Purpose of Canon Sponsorships
Demonstrate Canon's brand identity of Innovative, Quality, Leader, Smart and Contemporary to our customers in a meaningful and tangible way.
Differentiate Canon from our competitors and other sponsors
Showcase our quality, market-leading products
Opportunities for Canon Sponsorship
Any event or activity considered for sponsorship must fit Canon's corporate image and values.
Canon Australia's concern for the environment is reflected in our sponsorship activities.
Canon Australia prefers to participate in events or activities that have a national reach, rather than a regional or metropolitan reach.
Inclusions in Sponsorship offerings
Canon looks for positive, relevant reasons to be involved in your event/ venture.
Examples of these are:
Discounted, preferential or priority ticketing
Information/content not readily available
National, or wide-reaching exposure
Access to 'money can't buy' experiences
Exclusive promotions, tie-ins for retail offers, merchandise
Basic inclusions:
Unrestricted access for Canon to conduct promotional activities including showcasing Canon products
Exclusivity in the Consumer and Business Imaging category
Access to rights-free use of the images, logos and content associated with the activity
Unrestricted access to participant/ attendee/ member databases
We recognise, and are sensitive to the fact, that consumers are bombarded with advertising and marketing messages every day, so we'll only get involved if we can demonstrate tangible reasons for Canon's involvement.
Long term activities that enable on-going interaction with the audience are really what it's about.
Exclusions
If you are still unsure if your activity fits within our guidelines, please refer to the list below for all exclusions.
Canon Australia does not sponsor:
Man-to-man combat sports or sports Canon considers dangerous or violent.
Industries/activities that are unrelated to Canon's key markets and customers
Activites or events which take place outside Australia
One-off events that do not offer any opportunity to interact with our customers
Unregistered or unrecognised charities
Individuals
Political or religious organisations or activities
How to Submit your proposal
Canon Australia considers written proposals only.
Email: sponsorship@canon.com.au
Postal Address:
Canon Australia
Corporate Communications
PO BOX 313
North Ryde, NSW 1670
Please allow 28 days (min.) for a written response.
Canon's decision should be considered as final and, if declined, no further correspondence will be entered into.
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